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- Do not complicate the marketing of mobile coupons
Do not complicate the mobile technology coupon by thinking that you need to create expensive mobile applications for iPhone, Android, web operating systems, etc. With the universal SMS text messaging protocols, you can be independent of the platform and with the latest mobile marketing software today, You get all the features for a very reasonable price.
- Be aggressive in building a database of mobile phone numbers for existing and potential customers.
No matter how important the database is for the success of your long-term mobile strategy, do not be content with just the phone number. Today's mobile solutions allow you to add vital information about the preferences and interests of your customers, thus creating a data-rich consumer profile. For restaurants, you can determine if they are mainly customers for lunches or dinners, your favorite days of the week to go out to dinner, business or pleasure. With that information, you can easily adapt your mobile coupon marketing to reflect these preferences, which results in a significantly greater coupon exchange, which means more revenue for the company.
- Make sure you can easily manage the exchange of coupons for both the consumer and your business.
The consumer must be able to redeem the text coupon by returning a text message, by going online to a website or by presenting at the store. Because the widespread adoption of optical scanners is probably years away, the company should be able to go to a web portal to verify the redemption activity and each text coupon needs a unique identification code.
- You need to include your mobile marketing initiatives in all other aspects of your marketing strategy.
Make it possible for current and potential customers to register to receive their mobile text coupons and notifications by simply sending a text message and be sure to reward them with an incentive coupon. Advertise your new mobile services with a loyalty club, on your website, Facebook page, Twitter, blog, print ads, yellow pages, printed coupons, billboards and stores wherever you can.

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